Value Proposition Canvas (Strategyzer)

What is Value Proposition Canvas

Purpose: Helps businesses craft targeted value propositions by aligning their offerings with the specific needs and challenges of a prospect. Creator: Based on the Value Proposition Canvas, developed by Alex Osterwalder and Strategyzer. Function: Takes two inputs—your company name / domain and the prospect’s title / organization URL —to generate a personalized value proposition. It maps the prospect's Jobs to Be Done, Pains, and Gains against your company's Products & Services, Pain Relievers, and Gain Creators, ensuring a compelling and relevant message.